

They tend to land in the recipient‘s primary inbox Here are three good reasons to keep sending confirmation emails: Confirmation messages can also give activation details when you purchase services, give directions for the next steps or offer additional buying opportunities. Other than simply ‘confirming‘ something as its name suggests, an email of this type can also convey essential information such as the order details and payment confirmation.

This is important in various situations, for example welcoming people when they register for an event, confirming a booking or reassuring customers that a completed purchase was in fact successful. Their primary use is to reassure people that whatever action they took was successful. A confirmation email is an automatic response email that is triggered by customer actions.
